6 Crucial Components to Making Your Website Sticky

 

  • Does your website pass the 7 second test?
  • Learn how to get more visitors to stick around when they visit your website

Chewing gum on shoeThere are hundreds of thousands of websites, on the internet that look very pretty but achieve nothing when it comes to converting qualified visitors (traffic) into genuine leads and sales.  Here’s a list of 6 crucial components, your website should include, to ensure your visitors stick around.

 

Component 1: Easy Navigation

You have approximately 7 – 12 seconds to grab your web visitors attention, when they land on your website. Make sure the path; to solving their problem is easy and as obvious to your prospects. Your visitors shouldn’t have to click page after page to find out how you can help them.

Component 2: Well Written Copy

Once you have how the website’s going to function down pat, you then must decide on what you’re going to write, that compels the visitor to take action. Most people place very little importance on this component and their website reads like a copy of War and Peace (in other words, it’s way to long and full of woffle). Whilst on the topic of books, think about this: when you go into a bookstore to purchase a book, you generally chose the one with the interesting front cover combined with a compelling blurb on the back. The same goes for websites: aesthetically pleasing to the eye, followed by great copy.

Component 3: Search Engine Optimisation (SEO)

Make sure you know what key words (query searches) your target audiences are using to search for the products and services you sell. You can use Google’s free Google Adwords Tool, to research your key words.

 What you need to be looking for, when choosing your key words is that the key word term has over 10,000 local key word searches per month and the competition for copywritingthat key word is low to medium. What this means is that the key words are in high demand by the public but your competition hasn’t optimised their website/s to take advantage of this. Here’s your chance to drive traffic to your website, knowing the key word terms are in high demand.

Component 4: Mobile Friendly

We all know the world has gone mobile crazy.  People are now spending more and more time visiting and transacting on websites from their mobile phones and portable tablets. They’d be nothing worse than a prospect looking up your website, on their mobile phone or ipad, only to find it illegible, so they go off and buy from one of your (mobile friendly) competitors. You want to make sure your website is mobile responsive, meaning when someone searches from a mobile device, the website recognises this and adjusts the homepage accordingly.

Component 5: Social Media integration

Social media integrationWhen a visitor lands on your website and there is no way for them to interact and communicate with you, ‘in real time’ it’s like sending them to a brick wall…. the lights are on, but no one’s home! Visitors don’t want to just read all about what you think of your business (no offense, but you’re bias), they also want to read about what your customers think of your business. They do this by reading the social media conversations, that are either occurring on your website (via embedded social media plugins) or by jumping across to your business profiles on sites like Facebook, Twitter, LinkedIn.

Component 6: Build a Database

You’ll often hear marketers say “the money’s in the list”. If visitors and prospects have taken the time to visit your website, you must have something they want. Make sure you have the ability to grab their names and email addresses (at the very least), so you can keep in contact with them on a regular basis.

The public is becoming incredibly protective of handing out their contact details in fear of being spammed. To overcome this, you need to come up with a ‘valuable’ (sticky) incentive, that you will give your visitor, in return for their contact details. This is could be a free gift, in the form of an e-book, white paper, subscription to your newsletter, a 1-hour free consultation etc. Once you have their details, you can then send them valuable information, tips, discounts, offers, via an email marketing campaign. Remember: don’t spam your list/database or they’ll opt out (unsubscribe) with the click of their mouse. Serve first, sell second!

It’s really not all that hard to make your website sticky if you spend the necessary time, planning out the structure and strategy first.

So until our next blog post….. see you in the social-sphere!

Kylie Bartlett – The Web Celeb
Social Media Strategist, Author and Speaker