How to Drive Online Traffic into Your Offline Store

  • Are you concerned about online shopping effecting your offline sales?
  • Would you like to learn how to drive more traffic and inquiries into your business?

Online shoppingMany retailers are feeling the pinch at the register because of online shopping; but it doesn’t need to be all ‘doom and gloom’.  Here’s why: Google (in late 2013) survey a group of consumers, to ascertain their buying habits and they found that 46% of them researched on their smart phone and then went to the store to purchase. The stark reality is though; if you don’t show up in the online search results, when a consumer searches for products and services you sell, in their mind, you don’t exist, irrespective of how flashy your bricks-and-mortar store looks, from the street.

 Given that as of 2013, 25% of the Australian population is now under 30 years old and don’t know a world ‘before digital’, you now have no choice but to learn how to engage with these ‘digital natives’ if want to survive and thrive in the ‘new’ economy.

 One thing I know about Generation ‘i’ is they love to bag-a-bargain and will plan out their social calendar around the specials, discounts and offers they come across online.  Outlined below is a couple of examples, you could use in your business, to take advantage of this trend.

Facebook Only Offer

EinsteinBrothers-Facebook-OfferLets say you own a café or restaurant, you could run a special ‘Facebook Only’ offer that for each person who likes your Facebook page, they receive a free coffee and if they share the offer with 5 of their friends, they’ll also receive a free muffin.

 

You could run this offer direct through Facebook’s offer function. (Go to Facebook’s help section to find out more.) or you could use a more sophisticated 3rd party approved application, such as the one’s supplied by North Social.

Photo Sharing on Pinterest

You may own a home décor store. You could encourage shoppers across social media and when they come into your store, to upload a photo of their new purchase (from your store) onto your Pinterest page (photo sharing site) and in turn, they go in the draw to win a $500 shopping voucher from you.

Product Sampling

This is a great one for the beauty industry. You could run a promotion that for every new person who follows you on Twitter and includes a specific hashtagfree-loreal-everpure (strategically set by you) gets a free sample bottle of shampoo (you could even hit up your shampoo supplier to supply the free bottles!) The catch is they need to come into the salon to pick it up and because you’re team provided such great customer service, they’ve now also booked in for a cut and colour!!

 

I hope these examples have got your creative juices flowing and you’ve been able to come up with ways in which you could incorporate similar promotional activities into your business. At the end of the day, where the eyeballs go, so too do the opportunities and in the new economy… that’s online!

If you’ve come up with your own clever ways of driving online traffic into your offline store, we’d love to hear about them. Feel free to share with us in the comments below.

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Until next time….see you in the social-sphere!

Kylie x